Suspense movie director Alfred Hitchcock (1899-1980) ventured into the new arena of television in 1955 with Alfred Hitchcock Presents. Beginning with the trademark, "Good Evening," Hitchcock would emerge from a silhouette cutout and introduce the episode. His mocking of sponsors and offbeat humor endeared him to audiences.
This 1957 TV Guide cover featuring a caricature by Al Hirschfeld (1903-2003) captures Hitchcock, down to the silhouette cutout. In the accompanying article, Hitchcock noted that he had been given "more latitude in TV than I ever had in motion pictures." Nevertheless, he continued to produce feature films during the show, including Vertigo (1958) and Psycho (1960).